Ethical
Since the ingredients used in our products are sourced from around the world, we do our best to research the supply chain to ensure the ingredients we purchase are fairly traded. Our shea butter comes from a women’s co-op in west Africa. Our Mica supplier ensures that their product is mined ethically in India without the use of child labour. They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair.
Canadian-made
It’s estimated that only 5% of makeup brands actually have a hand in making their own product. The rest rely on third party, contract manufacturing companies to produce their line. Since the cosmetic industry isn’t well-regulated, there is room for dishonesty in labelling, and green-washing. Our products are made in our own, certified organic lab and manufacturing facility in Morden, Manitoba. Aside from a few products (nail polish and pencils), we have the benefit of being in control of our formulations, ingredients and processes.
Clean Formulations
Our goal is to use ingredients that are derived from nature. We avoid the “Dirty Dozen” ingredients used in cosmetics, as well as the Environmental Defense’s “Toxic Ten”. For your reference, download the Just Beautiful Personal Care Shopping Guide or Gillian Deacon’s Wallet Tip Sheet.
Free from Common Allergens
We are committed to choosing ingredients that are least likely to cause skin irritations and allergic reactions. With that said, it may still be possible to be sensitive to a naturally sourced ingredient.Our products do NOT contain: Gluten (our Vitamin E is derived from Rice Bran or non GMO soy), Tree Nuts (or oils - exception: Eyeliner Pencils contain Almond Oil), Bismuth Oxychloride (common mineral irritant).
Cruelty-Free
We do not test our products on animals, nor do we purchase ingredients from suppliers that do. Pure Anada has been certified as a cruelty-free manufacturer by the Leaping Bunny program. Our bamboo brushes are made of synthetic micro-fiber and therefore are also cruelty free. The majority of our products are also vegan (contain no animal by-products). Look for the PETA Cruelty-Free and Vegan Logo.
Nostalgic Branding
The floral graphics on our website and new product branding is authentic, vintage, botanical drawings from the 1800s. This signifies our appreciation for nature and it’s obvious beauty. It is remnant of a simpler time when our food was whole, and nature was unmodified. Our formulas reflect this principle since we incorporate simple ingredients from the earth- floral waters, plant oils and mineral pigments.
Is your palm oil sustainable?
Palm oil creates a long-lasting, great cleansing, moisturizing bar of soap with a fluffy lather. Despite its great attributes in soap and other products, palm oil has become a highly debated topic. We purchase sustainable palm oil that is Rainforest Alliance certified.
The Rainforest Alliance works with farmers, foresters, and even the tourism trade to conserve natural resources and ensure the long-term economic health of forest communities. In order to achieve Rainforest Alliance certification, they must meet rigorous standards designed to protect ecosystems, safeguard the well-being of local communities and improve productivity.
We care about our planet and its inhabitants. Even though we are a small company, we try to make choices that are ecologically and socially responsible when it comes to the ingredients we purchase.
There is evidence that purchasing sustainable palm, helps support small farmers in developing countries. Oil palms are very productive crops. They have the highest yield per hectare (1 hectare equals about 2.5 acres) and can produce up to 10 times more oil per acre than other oil crops.
This means that palm oil can be an environmentally friendly oil because less land has to be cleared to get the same amount of product. Boycotting palm oil will only create a demand for another oil crop to take its place, with even greater consequences.
£19.50
Detoxify and stimulate circulation while you exfoliate dead skin cells. Moisturizing butters and plant oils...
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The nostalgic and charming aroma of dainty purple flowers. Relax and unwind your body and...
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Fresh garden cucumber and clean-cut mint. Detoxify and stimulate circulation while you exfoliate dead skin cells. Moisturizing...
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The bright and clean scent of lemongrass essential oil. Awaken and revive your mind. ...
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A subtle blend of ripe mango and sweet peach Detoxify and stimulate circulation while you...
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A vibrant, refreshing breeze of spearmint, peppermint, and citrus Detoxify and stimulate circulation while you...
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Made of organic cocoa butter, and organic shea butter, Pure Anada Cocoa-Mint Foot Balm is...
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A serenade of sweet berry and tarte lemonade. Detoxify and stimulate circulation while you exfoliate...
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The uplifting and unforgettable scent of sweet citrus essential oil. Renew and refresh your senses....
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Pick yourself a coconut and drink in the fragrance of a warm tropical breeze ...
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Pure, fragrance-free botanicals. Detoxify and stimulate circulation while you exfoliate dead skin cells....
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The comforting and sensual aroma of warm vanilla. Slow down and soothe your spirit. ...
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A splash of mood-boosting citrus bliss. Detoxify and stimulate circulation while you exfoliate dead skin...
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Pick yourself a handful of cherries and imagine life in simpler times. Detoxify...